Work
Experience
2021 - Present
RED Publicis
Senior Account Manager
- Successfully launched the first ever category establishing TVC for Maple Leaf, resulting in 15% sales growth within 2 months
- Successfully growing 15% revenue for the agency from one of the brands within my portfolio within a year
- Leading the development of team structures, financials and SOW
- Spearheading 2 major clientele of Red Publicis with directly reporting to General Manager
2016 - 2017 |
2018 - 2021
Synergy | Dentsu
Senior Account Manager
Conducted all the assigned tasks with absolute personal responsibility
- Worked on different brands. (The Bank of Punjab, Hameed Latif Hospital, SA Group, Parkview, Haier Pakistan, Beaconhouse, Haleeb Foods, ECS, Servis Tyres, Seasons Canola Oil, Happilac Paints, Infinix, Hyundai, Sateen Soft)
- Conducted TVCs for Brands: BOP, Hyundai, Infinix, Haier Pakistan and Servis Tyres
July 2015 - Sept 2015
Maxus Global - Group M
Internee
Completed all given tasks with full responsibility and punctuality
- Worked in different departments including the Planning, spot matching and the client servicing department
- Handled how to manage and buy media time for Advertisements The experience gained at this internship was substantial.
Education
2017 - 2018
Coventry University London | MBA International Marketing
My MBA in International Marketing has been a transformative journey. It equipped me with a comprehensive understanding of global business dynamics and a deep knowledge of international marketing strategies. From cross-cultural communication to digital marketing, the program covered a wide spectrum of subjects. Real-world projects with multinational companies provided practical experience in crafting effective global marketing campaigns.
2012 - 2016
COMSATS University Lahore | Bachelor's in Economics
My Bachelors in Economics provided a comprehensive understanding of economic theories and principles. Through rigorous coursework, I gained insights into market dynamics, resource allocation, and policy analysis. Engaging with quantitative tools honed my analytical skills. Group projects enhanced my teamwork and communication abilities.
Achievements & certificates
2018
Chartered Management Institute |
Strategic Management and Leadership | Level 07 Certificate
This Certificate is issued to the individuals with Strategic Management and Leadership qualities and who have the knowledge, skills and behavior to drive business activities in a senior, regional, specialist, director or CEO management and leadership role.
Skills & Expertise
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Advertising
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Customer Relations
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General Management
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Marketing
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Team Leadership
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Leadership
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Communication
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Integrated Marketing
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Digital Marketing
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Strategic Planning